Fall is almost here and so is Breast Cancer Awareness Month, but that doesn’t mean healthcare systems are relegated to the same-old “Think Pink” promotions of years past. Now is the time to consider marketing to the average woman coming in for first-time mammograms.
Read MoreSample Promotion:
Hospital Marketing Saves Lives – Video Testimonial
Hey, hospital marketers! Stop every once in a while and remind yourselves that your work saves lives!
Read MoreCase Study: Using HRAs to promote brand awareness and community health
Hospital Foundation Implements HRAs to Improve Women’s Health
In 2009 the U.S. Preventive Services Task Force published new recommendations suggesting women should start mammography screening at age 50 instead of age 40 which caused some confusion among patients. Because of Medicom’s proactive approach to updating the underlying methodology in HRAs, this health system jumped at the chance to use this tool.
Read MoreCase Study: Yuma Regional Medical Center (YRMC)
HRAs at Events
Engaging people around such intimidating topics, like breast and heart health, can be a challenge, so the team at YRMC decided the best course of action was to use HRAs in social settings – like events.
Read MoreHealth Awareness:
Breathe Easier with a Lung Cancer HRA
When does your system generally talk to consumers about lung cancer and smoking cessation? It’s a challenging topic. How can you market without offending? Inspire without demotivating?
Read MoreHealth Awareness Month:
HRAs Build Intrinsic Motivation for Lung Screenings All Year Long
Our Lung Cancer HRA can create internal, or intrinsic motivation for lung screenings by objectively quantifying whether or not someone should talk to a doctor about having a lung screening by delivering tailored advice based on personal risk factors and widely accepted guidelines.
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