Health behavior change is a big part of health content marketing and patient nurturing. Are there ways to make health behavior messaging stick better?
Ah-ha moments, call to action, CTA, health behavior, HRA, nurturing, opt-in
Our Lung Cancer HRA can create internal, or intrinsic motivation for lung screenings by objectively quantifying whether or not someone should talk to a doctor about having a lung screening by delivering tailored advice based on personal risk factors and widely accepted guidelines.
Ah-ha moments, health month, lung cancer, Lung Cancer Risk Assessment, lung screenings, motivate health behavior, population health, risk factors, save lives
Hey, hospital marketers! Stop every once in a while and remind yourselves that your effort saves lives! Adventist HealthCare posted an inspirational video testimonial on their blog from a patient who credits them with saving her life. They use one of our Medicom Health assessments which uncovered a major health issue that timely intervention corrected.
Adventist Healthcare, Ah-ha moments, blog, hospital websites, HRA, Medicom Health, testimonial, video
Learn how Banner Health uses interactive calls to action for its cardiovascular marketing campaign that engages its current consumers, builds connections with potential patients, promotes health and prevention, and provides user data to link with their CRM for ROI calculation.
Ah-ha moments, analytics, awareness, call to action, CRM, data-driven, increase revenue, interactive content, opt-in, patient acquisition, roiPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
