Tag: behavioral

HRA stands for “Health Risk Assessment.”

Almost all HRAs ask health-related questions and apply algorithms to calculate results to stratify users.

Most HRAs are designed to primarily benefit those who are GIVING the HRA, not those TAKING it.

For example, health insurers often use lengthy annual HRAs to determine how healthy you are to figure out how much you might cost them, and how they might take steps to reduce that cost.

Our HRAs are different:

  • They are designed specifically to educate and motivate users about a specific health concern.
  • They have very tailored recommendations for next steps which can be edited in the Admin Portal.
  • They are designed to be used on a mobile device– quickly and conveniently.

We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.