DTC marketing has trained consumers to expect personalized data-driven marketing based upon their expressed wants and needs. To date, healthcare is bad at this. We can help.
CRM, data-driven, nurturing, opt-in, patient acquisition, personalization
This article will help you to set up your Evariant® CRM integration. This is a real-time API integration and it can be configured within the Management Portal.
contact forms, CRM, data-driven, Evariant, follow-up plan, Integrations, nurturing, opt-in
Consumerism, defined as understanding who consumers are and what they want, is a critical for health care to attract and retain patients.
consumerism, data-driven, healthcare marketing strategy, mobile, nurturing, patient engagement, patient experience, personalization, segmentation
Learn how Banner Health uses interactive calls to action for its cardiovascular marketing campaign that engages its current consumers, builds connections with potential patients, promotes health and prevention, and provides user data to link with their CRM for ROI calculation.
Ah-ha moments, analytics, awareness, call to action, CRM, data-driven, increase revenue, interactive content, opt-in, patient acquisition, roiPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
