You can set up one of your CTA’s to forward a user to take an additional HRA you offer. Secondary steps such as helping users find a physician or schedule an appointment are great, but why not keep them involved with the tool immediately post completion by promoting further engagement with your services.
Read MoreTips & Support:
How HRAs Leverage Website Investment & Bolster Marketing ROI
The end of the year is the ideal time to review marketing spend mix and resulting marketing ROI. Find out what the reserach shows about the use of HRAs.
Read MoreRecording:
Google & Facebook: The True Digital Front Doors
When used properly, nothing beats Google & Facebook for maximizing content marketing dollars. Tune in as Jeff reminds us why this is still true, and how to best leverage their dominance.
Read MoreHealth Awareness:
The Season to Promote Behavioral Health
When do suicide rates go up? According to both the CDC and the University of Maryland School of Medicine’s Department of Psychiatry, late spring and early summer are when most people attempt and commit suicide. Since 1999 suicide rates have risen 30% and it remains the second leading cause of death for ages 10 – 34.
Read MoreTips & Support:
2019 Year in Review in Less than 3 Minutes!
Bigger and better things are happening at Medicom Health each year and we want to keep you all in the loop. We have exciting plans in 2020 for you, but before we move forward, let’s take a moment to recognize some huge accomplishments that happened this year.
Read MoreHealth Awareness:
Promoting Lung Cancer Screenings
If you’re currently using the Lung Cancer HRA in your marketing campaigns mix, now is an excellent time to review CTAs and email follow-ups to make sure they are meeting the needs of the consumer and the health system. Check targeting to verify that those with the proper smoking history are the audience. Do not market to individuals who have quit more than 15 years ago or are under age 55. If the Lung Cancer HRA is not in use for your health system, consider the community benefit of such a tool. This HRA can be up and running on site in as little as a day. Now is the time to lock in pricing and get it ready for those 2020 Resolutions to “Quit Smoking!”
Read MoreTips & Support:
The Importance of Promoting HRAs on Your Homepage
We all know that the real estate on the homepage is a hot commodity – everyone wants to make sure that their service is promoted to all that visit the page. But, do all services and promotions provide the same level of engagement and ROI as your HRAs do?
Read MoreUpcoming Trade Show:
ReviveHealth Joe Public Retreat 2020
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Medicom Health will be participating in the annual Joe Public Retreat hosted by ReviveHealth. The retreat will be held in San Diego, CA February 12–14, 2020. We would love to meet with you and discuss how the Medicom Health Risk Assessments can help your organization convert web visits into office visits.
Read MoreTips & Support:
Self Care: How HRAs Motivate Healthy Behaviors
Success, career, and family are contributing factors that motivate nearly every consumer, often dedicating time to dependents at the detriment of personal health. The first step to change could be as easy as a 5-minute online health assessment.
Read MoreHealth Awareness/Observance:
Great American Smokeout 2019 – Drive Lung Cancer Screenings
Leverage the Great American Smokeout, the American Cancer Society’s annual anti-smoking campaign to increase patient visits.
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