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Recordings

Recording:

Is Your Website Optimized for Patient Acquisition?

Is Your Website Optimized for Patient Acquisition?

Apr 17, 2019

Discover how interactive content can enhance hospital website lead-generation and patient acquisition by adapting to your visitors’ needs & wants.

Presented by:
Shawn Gross, VP of Digital Transformation at ReviveHealth

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Recording:

Webinar: Multiply the Value of Healthcare Content

Webinar: Multiply the Value of Healthcare Content

Mar 13, 2019

Eric Silberman, President of True North Custom, will share proven strategies for utilizing integrated content & marketing technology to drive brand and service line growth.

Presented by:
Eric Silberman, President at True North Custom

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Recording:

Webinar: Gain Control of Online Patient Feedback

Webinar: Gain Control of Online Patient Feedback

Aug 15, 2018

Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.

Reed Smith of Social Health Institute hosts this valuable presentation.

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Recording:

Webinar: 2018 Healthcare Digital Marketing Trends

Webinar: 2018 Healthcare Digital Marketing Trends

Jul 18, 2018

Ben Dillon, chief strategy officer at Geonetric, shared key takeaways and insights from their popular 2018 Healthcare Digital Marketing Trends Survey.

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Recording:

Webinar: Facebook & Google for Digital Patient Acquisition

Webinar: Facebook & Google for Digital Patient Acquisition

Mar 28, 2018

Invest less than an hour and walk away with some real world inspiration for increasing patient acquisition:

1) Best tactics for active and passive healthcare audiences
2) Tweaking acquisition funnels to actually convert
3) Realistic campaign performance benchmarks

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Recording:

Webinar: Convenient, Relevant, & Trustworthy!

Webinar: Convenient, Relevant, & Trustworthy!

Mar 22, 2018

What do consumers want from your hospital? Help with current health concerns!
Enable them express their concerns and then dialog with them about those topics.

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Recording:

Webinar: Feeding the Content Beast: Nurturing HRA Users via Personalized Content

Webinar: Feeding the Content Beast: Nurturing HRA Users via Personalized Content

Jan 24, 2018

What if there were an easy solution to get your email marketing automation aligned with your audience’s HRAs quickly and easily? Personalized content is what it all seems to be about these days. And consumers are taking personalized health risk assessments in higher numbers than ever, giving you powerful data about your audience and what […]

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Recording:

Webinar: Embracing Personalized Marketing

Webinar: Embracing Personalized Marketing

Mar 21, 2017

Traditionally, healthcare marketing has consisted of one-to-many advertising. A billboard or bus wrapper is designed to reach as many people as possible in the hopes a small percentage will need your services. However, with today’s information overload, the way to grab attention is one-to-few advertising.

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Recording:

Webinar: The Digital Patient Experience

Webinar: The Digital Patient Experience

Feb 20, 2017

Hospitals and health systems are facing dramatic challenges in the way they are trying to reach, and build relationships with patients and potential patients. From branding, marketing, patient acquisition, population health management, and patient access, the old way of reaching and engaging these audiences are becoming fragmented and losing effect.

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Recording:

Webinar: Mobile Marketing For Patient Engagement

Webinar: Mobile Marketing For Patient Engagement

Dec 8, 2016

Today’s mobile connection has created an on-demand society. Consumers have high expectations for instant access to information. Mobile devices (and increasingly, mobile apps) are the preferred connection most people have with the world. But yet, there’s still a gap between consumers and healthcare brands that lag behind today’s mobile consumer.

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Recording:

Webinar: Nudging Brand Perceptions

Webinar: Nudging Brand Perceptions

Nov 17, 2016

In this second webinar by Steve Koch, Director of Health Initiatives at Cast & Hue, he’s joined by his colleague Salvador Lee Bravo. Listen in as they provide insight into how a patients’ perception of a brand will influence their experience with your services.

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Recording:

Webinar: The Importance of Emotion Within the Patient Experience

Webinar: The Importance of Emotion Within the Patient Experience

Nov 10, 2016

Learn from Steve Koch, Director of Health Initiatives at Cast & Hue, an industry-leading, patient experience consulting agency, as he provides valuable insight into the role emotions play in patient experience and satisfaction.

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