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Support Article:

Follow-Up CTA /Email Reports

October 18, 2018 Tami Weigold Category: TipTags: follow-up plan, call to action, CTA, Integrations, analytics, reports, segmentation, Tips & Support

Follow-Up CTA /Email Reports

Ever wonder which of your CTAs/emails are most effective?

We always encourage health systems to create an effective Follow-Up Plan, which include calls to action (CTAs) and a follow-up email campaign… but what are users really seeing after each HRA completion? What follow-up emails are they opening and most importantly, what content are they seeing?

Aside from your HRA result reports, our client management portal can track your Follow-Up Plan reports. This information is stored in the Reports Tab, under “Follow Up.” There are two different types of reports: CTAs and Email. These reports can also be downloaded for your reference.

Calls to Action


In this report, you can easily view:

  • the CTA’s for each risk category
  • the priority in which you have them set
  • how many impressions vs. click throughs
  • the overall click rate.

Emails


The email report shows:

  • each email that you have scheduled to go out for each risk category
  • timeframe they will be delivered
  • how many were sent
  • open rates
  • clicks rates
  • unsubscribe rates
  • bounce rate
We recommend that you look at this data periodically to determine if changes need to be made. We are happy to schedule a call to review your results and make recommendations to improve areas of your follow-up plan. Please contact a member of the Client Success team to set up some time. We are here to help!
Also, you can see other support articles about follow-up plans here: Follow-up plans

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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We wanted a strong interactive call to action for our marketing campaigns and the Medicom HRAs have been a great solution to increasing our response rates. The risk assessments provide us a way to capture contact information and determine risk level to follow-up with risk-based emails.

By providing more personalized content, we direct people through our marketing funnel and have taken our campaigns and results to the next level. Because of the trackable results, we are using the Medicom HRAs across our 11 OSF HealthCare hospital markets and for numerous disease states.

Tammy Donelson

Vice President, Strategic Marketing

OSF HealthCare

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