Trying to figure out what makes a follow-up plan great can be stressful. With a little digging on our own, we were able to uncover some “best practice” email marketing techniques that are currently being used by some of our most successful clients.
Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.analytics, Facebook, Google, tags, Tips & Support
One of the hallmarks of a good vendor partnership is the ability to customize the product to your needs. At Medicom, we’ve been working to add more options beyond logos and colors, but now offer things like custom questions, early email collection, splash pages, custom sidebars and more to come.Tips & Support
Lightbox gives end-users quicker access to your HRAs instead for waiting for a new page to load. Once they’re finished, it brings them directly back to the page they were previously on. This neat function can help users complete your HRAs faster and increase time spent on your website.Tips & Support