Our Follow-Up Wizard has 4 simple steps to complete; CTAs, Referral Plan, Personalization Questions, and Add-on Options. Plug in your health system’s patient resources and we do the rest.
We live in a busy world where things are constantly changing. As a marketer, one of your guiding principles is likely that if it isn’t efficient and effective, it doesn’t happen. At Medicom Health, we’ve built a powerful tool that can save you more time, effort, and energy when it comes to setting up a new HRA.
The Follow-Up Wizard allows you to add multiple Calls to Action (CTA) to your HRAs all at once. This saves a lot of time over adding them one at the time. Note, you can and should add URL links for each of your CTAs so they are easily actionable.
Here is where you will set up referral recommendations for all risk levels. For example, if a user has a high-risk result, they may be referred to see a specialist, whereas a user with a low-risk result may be referred to see a primary care physician. This section helps speed up the process of adding recommendations into each different risk level.
Follow-Up Wizard Personalization Questions
In this section, we ask three simple questions that help us personalize default strategies to match your goals for each Profiler. Additionally, it also informs us if you would like to use the our built-in email system or an external provider like Marketo or ActOn.
Currently, this area is in development. For now, you only have the option to incorporate online scheduling through the Athena Health EMR system. Stay tuned for launch details!
In summary, by completing four simple steps, launching your campaign has never been easier. Rest assured, knowing your follow-up messaging is doing what it’s supposed to do. Your time is freed up for you to work on other projects.
Latest posts by Tony Huth (see all)
- Are Your CTAs “Sticky” Enough? - February 14, 2019
- Recommendation: 2019 Healthcare Digital Marketing Trends Survey - February 7, 2019
- Patient Nurturing: Foster Ah-ha Moments to Encourage Health Behavior Change - February 6, 2019