Our Follow-Up Wizard has 4 simple steps to complete; CTAs, Referral Plan, Personalization Questions, and Add-on Options. Plug in your health system’s patient resources and we do the rest.
We live in a busy world where things are constantly changing. As a marketer, one of your guiding principles is likely that if it isn’t efficient and effective, it doesn’t happen. At Medicom Health, we’ve built a powerful tool that can save you more time, effort, and energy when it comes to setting up a new HRA.
The Follow-Up Wizard allows you to add multiple Calls to Action (CTA) to your HRAs all at once. This saves a lot of time over adding them one at the time. Note, you can and should add URL links for each of your CTAs so they are easily actionable.
Here is where you will set up referral recommendations for all risk levels. For example, if a user has a high-risk result, they may be referred to see a specialist, whereas a user with a low-risk result may be referred to see a primary care physician. This section helps speed up the process of adding recommendations into each different risk level.
Follow-Up Wizard Personalization Questions
In this section, we ask three simple questions that help us personalize default strategies to match your goals for each Profiler. Additionally, it also informs us if you would like to use the our built-in email system or an external provider like Marketo or ActOn.
Currently, this area is in development. For now, you only have the option to incorporate online scheduling through the Athena Health EMR system. Stay tuned for launch details!
In summary, by completing four simple steps, launching your campaign has never been easier. Rest assured, knowing your follow-up messaging is doing what it’s supposed to do. Your time is freed up for you to work on other projects.
Growing up in a family of providers to critical access hospitals, she took note early on of the importance of quality healthcare and proper outreach. From there she went on the work as a marketing manager for a small system in south central Wisconsin, eventually moving into clinic management and liaison work.
In 2014, she shifted gears to the SaaS-vendor side of healthcare and spent years in the CRM space, where she worked remotely doing client work, running trainings, and developing relationships. A good portion of her time is spent face-to-face with clients talking through operational hiccups, ways to best target consumers, appropriate use of budgets and most importantly – how to measure effectiveness of marketing dollars.
Bridget has a B.S. from the University of Wisconsin – Platteville, M.A. in Public Relations from Webster University and an M.A. in Counseling from Lakeland University. She is a member of the American College of Healthcare Executives, Society for Healthcare Strategy & Market Development, and Forum for Healthcare Strategists.
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