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Industry News:

“Missed” Cancers From COVID: What Providers Can Do About Them

June 8, 2021 Tami Weigold Category: Blog, News & BlogTags: cancer screening

“Missed” Cancers From COVID: What Providers Can Do About Them

The Advisory Board updated a great post on their website last month called, “Cancer screenings plummeted last year. Now the ‘missed’ cancers are showing up—and they’re serious.“

Norman Sharpless of the National Cancer Institute says these “missed” cancers could result in “10,000 excess deaths just from breast and colorectal cancers over the next ten years.” Fortunately, the Advisory Board has some straightforward recommendations for corrective action that providers can take to help.

In a nutshell, here are the high points of the article:

  • A lot less cancer screenings happened during COVID, for various reasons, and are still not back up to where they should be.
  • Yet cancer occurrence rates did not dip, of course.
  • Now when cancer screenings are positive, the cancers are more advanced, so providers need to be prepared with the best, most appropriate treatment possible.
  • Therefore, providers must “overcorrect” screening rates right now, through outreach and promotion, to catch up.

Estimated Decrease of Cancer Screenings in 2020

“Missed Cancers” – We Can Help

Our excellent health risk assessments for colon, breast, lung and prostate cancer motivate appropriate users to schedule screenings, based on algorithms from widely-accepted research studies. Of course, they are easy to promote through your traditional channels, and really resonate with social media users. Few things you can do will be this effective at increasing screening rates. That’s exactly what these were built to do, in a personalized manner– not generic messaging. We’ll help you get the right patients in the door.

Contact us today to start correcting for these “missed” cancers.

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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