HRAs help you learn more about consumers and what they care about. Use that knowledge to cross-promote related content, including other HRAs. Users appreciate intelligent, personalized recommendations. After all, they are looking to you for health advice and treatment.
Read MoreOptimize Contact Forms to Keep Completion Rates High
Optimize contact forms to balance required form fields with HRA completion rates. It is critical that your forms gather the most data possible with the least impact on user drop-off rates.
Read MoreNext-generation Heart Health Assessment (v3) Available Now!
Our “v3” Heart Health assessment has been totally redesigned. Tons of new features! Carefully optimized for todays consumers. ADA compliant! All of our HRAs will follow in the coming months.
Read MoreBest Practice: Run Your HRAs in Lightbox Mode
For best response, your HRAs should pop over the launch page in a “lightbox” on desktop screens. Your website will be dimmed out in the background for context.
Read MoreTexting (SMS) Promotions Increase Engagement
Texting while driving is bad. Texting to drive engagement is GREAT! SMS text-based promotions are cheap, easy, effective, and measurable way to increase HRA traffic.
Read MoreSet It And Forget It?
Ron Popeil, coined the phrase “Set it and forget it!” on TV (late at night) selling rotisserie ovens. There are things in life you can “set and forget,” but an HRA is not one of them.
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