Public health during the novel coronavirus pandemic is a huge concern, since it is likely that treatment or vaccines for COVID-19 may take months or even years to develop and deploy. It’s important for healthcare marketers to get up to speed with innovative virtual care technologies, like telehealth, that work well during these days of social distancing and increased strain on the health care system.
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Where Are All the ER Patients?
ER patients are down nearly 50% since the start of the COVID-19 pandemic. Of course, morbidity and mortality have increased accordingly.
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Keep Marketing! Healthcare’s New Normal is Here
Now is not the time to stop spending marketing dollars. The onus falls to marketing to attract and retain high value patients. Finding a message that focuses on safety and meeting consumer needs is crucial. Tools like online health risk assessment can be key to re-engaging past patients and identifying new ones.
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PTSD Awareness Month: COVID-19 and Stress
PTSD is a serious condition. It is important for hospitals to understand its signs and provide resources to help employees cope and possibly prevent PTSD.
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What’s Your Number? Activation Scoring is a Path to ROI
The Client Success Team (CST) at Medicom Health has created an Activation Scoring tool to provide a customized and complimentary review of each live HRA, upon request to help you on your path to ROI.
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Forced Evolution: How COVID-19 Changed Content Marketing
Why Health System Marketers Must Expand & Evolve Their Content Strategy
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eHealthcare Leadership Awards 2020: Open for Entries
The 2020 eHealthcare Leadership Awards are accepting submissions now. The awards this year feature 20 categories, including a new COVID-19 category.
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Don’t feel well? Is it COVID-19 or Anxiety?
Tightening in your chest? Shortness of breath? Heart palpitations? Understanding the differences between COVID-19 and Anxiety symptoms is important. If you are in fact experiencing anxiety, recognizing the symptoms can help you avoid the additional stress that it may be the virus.
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From Crisis Communication to Service Line Marketing
How Health System Marketers Can Quickly Shift from Crisis to Recovery
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Post-COVID-19: Prepping for Pent-Up Patient Demand
Webinar Recording: Strategies for Health System Marketers to Plan Now for Post-Pandemic Backlogs & Workflows
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