We as marketers know that successful marketing is all about measuring effectiveness of our tactics as well as being able to report on them.
One powerful strategy is to reach out to consumers who have provided their health information. Certainly, follow-up is a powerful and personalized way to engage them at the level of their needs and concerns. As such, we need to understand follow-up email metrics and performance. As a result, we are then able to make adjustments in order to get the best performance from our tools and strategies.
A popular feature request from our clients is to have more granular reporting on HRA Follow-Up, Remarketing and Comorbidity emails.
Accordingly, the Medicom Health team is excited to bring you a new follow-up performance update in the Management Portal.
What is this new feature exactly?
This feature update replaces the 7-day open average for follow-up, remarketing and comorbidity emails with the following new metrics for your selected date range:
- Total number of emails sent
- Total number of emails opened, followed by the Open Rate in parentheses (total opens / total sent)
- Total number of emails where a link was clicked, followed by the Click Rate in parentheses (total clicks / total sent)
- Total number of emails where the user Unsubscribed, followed by the Unsubscribe Rate in parentheses (total unsubscribes / total sent)
Additionally, when using the email remarketing option for consumers who haven’t completed the HRA, it will show the total number of successful HRA completions as a result.
In short, this update provides valuable data for making informed decisions regarding your HRA campaigns, and the success of your follow-up strategy. For more details, please visit the About Follow-Up Performance Reports – Emails support article. With no additional work on your part, these metrics are now available for you in the Management Portal.