• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Medicom Health HomepageMedicom Health

Contact Us
  • Health Risk Assessments
  • Company
  • Support
    • HRA Management Portal
    • HRA Support Articles
    • Contact Support

Health Risk AssessmentBlog & News

  • Overview
  • Case Studies
  • Blog & News
  • Events & Webinars
  • Support Articles

Portal Update:

New Metrics Available for Follow-Up Reports

May 4, 2021 Michael Venske Category: News, News & Blog, May Newsletter 2021Tags: follow-up plan, Emails

New Metrics Available for Follow-Up Reports

We as marketers know that successful marketing is all about measuring effectiveness of our tactics as well as being able to report on them.

One powerful strategy is to reach out to consumers who have provided their health information. Certainly, follow-up is a powerful and personalized way to engage them at the level of their needs and concerns. As such, we need to understand follow-up email metrics and performance. As a result, we are then able to make adjustments in order to get the best performance from our tools and strategies.

A popular feature request from our clients is to have more granular reporting on HRA Follow-Up, Remarketing and Comorbidity emails.

Accordingly, the Medicom Health team is excited to bring you a new follow-up performance update in the Management Portal.

What is this new feature exactly?

This feature update replaces the 7-day open average for follow-up, remarketing and comorbidity emails with the following new metrics for your selected date range:

  • Total number of emails sent
  • Total number of emails opened, followed by the Open Rate in parentheses (total opens / total sent)
  • Total number of emails where a link was clicked, followed by the Click Rate in parentheses (total clicks / total sent)
  • Total number of emails where the user Unsubscribed, followed by the Unsubscribe Rate in parentheses (total unsubscribes / total sent)

Additionally, when using the email remarketing option for consumers who haven’t completed the HRA, it will show the total number of successful HRA completions as a result.

email reporting-metrics

In short, this update provides valuable data for making informed decisions regarding your HRA campaigns, and the success of your follow-up strategy. For more details, please visit the About Follow-Up Performance Reports – Emails support article. With no additional work on your part, these metrics are now available for you in the Management Portal.

Learn more:
About Follow-Up Emails
About Remarketing Emails
About Comorbidity Emails
About Follow-up Plans

Of course, if you have any questions about this feature or need any help with HRA best practices, please contact our client success team today.

Michael Venske

Strategic Enterprise Client Partner & Promotional Services Specialist

Michael Venske is busy building and growing customer relationships by providing either creative collaboration for marketing campaigns or support and guidance for Medicom's suite of health risk assessments. Other specialities include: idea generation, bad puns, and speed walking.

More by Michael Venske

Primary Sidebar

  • HRA Overview
  • HRA Strategy
  • HRA Features
  • Path to Success
  • Available HRAs

To see what the health assessments look like:

Try the HRAs

To see the real power of the HRAs and Management Portal:

Request a Demo

Download PDF

With the first deployment of the Heart Health Profiler, I knew proving ROI was going to be important. Calculating ROI in the healthcare industry has its challenges, especially when working with multi-channel campaigns. Regardless, I was able to prove significant ROI for our Medicom Health Heart Health Risk Assessment in just 2 months.

Janyer Dominguez

Health System Marketing Director

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

Footer

Company Posts

Meta Pixel Potential Issue (Facebook Tracking)
Discount Offer on Eruptr Campaigns for Medicom Health HRAs
Video Spotlight: Embrace Consumerism: Building a Post-Health System Brand (Chris Bevolo from Revive)
Milestone: 2 million health risk assessment (HRA) completions! 

HRA Posts

early email collection Feature Spotlight: Early Email Collection
Our HRAs Can Help Promote National Immunization Awareness Month in August
Join us at the 2022 NESHCo Annual Conference
We’ll be at SHSMD Connections 2022

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

Medicom Health LLC

16417 Cornwall Lane
Lakewood Ranch, FL 34202
Get directions
(800) 971-0785
  • Email
  • Facebook
  • LinkedIn
  • Twitter
Return to Top

Copyright © 2022 · Medicom Health LLC – View Privacy Policy

Thank you for your interest.

If you have any questions, please email
[email protected]

Thank you for your interest.

A link to the PDF will be sent to your email address shortly.

If you have any questions, please email
[email protected]