• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Medicom Health HomepageMedicom Health

Contact Us
  • Health Risk Assessments
  • Company
  • Support
    • HRA Management Portal
    • HRA Support Articles
    • Contact Support

Blog & News

  • Overview
  • Case Studies
  • Blog & News
  • Events & Webinars
  • Support Articles

Portal Update:

New Metrics Available for Follow-Up Reports

May 4, 2021 Michael Venske Category: News, News & BlogTags: follow-up plan, Emails

New Metrics Available for Follow-Up Reports

We as marketers know that successful marketing is all about measuring effectiveness of our tactics as well as being able to report on them.

One powerful strategy is to reach out to consumers who have provided their health information. Certainly, follow-up is a powerful and personalized way to engage them at the level of their needs and concerns. As such, we need to understand follow-up email metrics and performance. As a result, we are then able to make adjustments in order to get the best performance from our tools and strategies.

A popular feature request from our clients is to have more granular reporting on HRA Follow-Up, Remarketing and Comorbidity emails.

Accordingly, the Medicom Health team is excited to bring you a new follow-up performance update in the Management Portal.

What is this new feature exactly?

This feature update replaces the 7-day open average for follow-up, remarketing and comorbidity emails with the following new metrics for your selected date range:

  • Total number of emails sent
  • Total number of emails opened, followed by the Open Rate in parentheses (total opens / total sent)
  • Total number of emails where a link was clicked, followed by the Click Rate in parentheses (total clicks / total sent)
  • Total number of emails where the user Unsubscribed, followed by the Unsubscribe Rate in parentheses (total unsubscribes / total sent)

Additionally, when using the email remarketing option for consumers who haven’t completed the HRA, it will show the total number of successful HRA completions as a result.

email reporting-metrics

In short, this update provides valuable data for making informed decisions regarding your HRA campaigns, and the success of your follow-up strategy. For more details, please visit the About Follow-Up Performance Reports – Emails support article. With no additional work on your part, these metrics are now available for you in the Management Portal.

Learn more:
About Follow-Up Emails
About Remarketing Emails
About Comorbidity Emails
About Follow-up Plans

Of course, if you have any questions about this feature or need any help with HRA best practices, please contact our client success team today.

Michael Venske

Strategic Enterprise Client Partner & Promotional Services Specialist

Michael Venske is busy building and growing customer relationships by providing either creative collaboration for marketing campaigns or support and guidance for Medicom's suite of health risk assessments. Other specialities include: idea generation, bad puns, and speed walking.

More by Michael Venske

Primary Sidebar

  • HRA Overview
  • HRA Strategy
  • HRA Features
  • Path to Success
  • Available HRAs

To see what the health assessments look like:

Try the HRAs

To see the real power of the HRAs and Management Portal:

Request a Demo

Download PDF

The response has been excellent. We have had 151 run-throughs, 40 emails and 7 physician referrals. If one of the referrals gets referred for a mid-major cardiac procedure, the app has paid for itself three-fold. The tool is working like a charm and my predictions have been right on thus far!

E-marketing Manager

Mount Sinai Medical Center, Miami

Special pricing offer! Discounts are available on new HRAs purchased for health month promotions. Contact us to learn more.

Footer

Company Posts

Reminder about HRA Data Security
Eruptr Privacy DefenderEruptr Privacy Defender – New HIPAA-Compliant Ad Tracking for Google & Meta
We’ll be at NESHCo 2023 in Boston!
Eruptr, HealthAware and Medicom Health Join Unlock Health

HRA Posts

Clearing the Air: The Transformative Impact of Lung Cancer Screening
Staff Spotlight – Danelle Smit – Senior Account Manager, Eruptr
Diabetes Awareness Month, Don’t Sugarcoat It!
Transform Web Visits into Patient Care: Leveraging Assessments for Chiropractic Health Month

HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

Medicom Health LLC

16417 Cornwall Lane
Lakewood Ranch, FL 34202
Get Directions
(800) 971-0785
  • Email
  • Facebook
  • LinkedIn
  • Twitter
Return to Top

Copyright © 2023 · Medicom Health LLC – View Privacy Policy

Thank you for your interest.

If you have any questions, please email
[email protected].

Thank you for your interest.

A link to the PDF will be sent to your email address shortly.

If you have any questions, please email
[email protected].

Cost

We are waving our 1-time fee for new customers for a limited time.
We typically charge $25k to health systems for a 3-yr. service period.

Rx Savings Assistant® has no ongoing costs for providers.
Pharma manufacturers fund the discounts. We receive a small commission for each discount used. There is no impact on pharmacy profit margins.

Health systems do shoulder the cost of the IT implementation.
This includes paying for any additional EHR data feeds if necessary.