Trying to figure out what makes a follow-up plan great can be stressful. With a little digging on our own, we were able to uncover some “best practice” email marketing techniques that are currently being used by some of our most successful clients.
Read MoreTips & Tricks:
Using Raw Data for Cross-Marketing
Don’t miss an opportunity for cross-marketing to those who complete HRAs. They collect over 100 data points you can use to extend their value.
Read MoreHRA Cross-Marketing Based on Responses
HRAs help you learn more about consumers and what they care about. Use that knowledge to cross-promote related content, including other HRAs. Users appreciate intelligent, personalized recommendations. After all, they are looking to you for health advice and treatment.
Read MoreCross-market Using Self-reported Comorbidities
Comorbidities identified by our Heart Health assessment can extend engagements (cross-market) with health care consumers beyond the primary results.
Read MoreCase Study: Gundersen Health System
Streamlining Marketing Efforts Across Service Lines
Gundersen developed a comprehensive marketing campaign around the 5 Medicom Health Risk Assessments that included digital, print, and radio.
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