Our clients have shared these great ways to maximize ROI for their HRAs. To make an immediate impact, pick an easy one from the list and implement it as quickly as you can. Then try to tackle another one every month or so. We are always here to help, and only a conversation away.
- Use your HRAs as calls-to-action on all marketing materials, even if it they are secondary CTAs.
- If you are doing a giveaway, make it part of your HRA Customization. You can add it under “Special Offer” to have it appear within the profiler.
- Train 1-2 people to walk around with tablets, at events, helping attendees to complete HRAs on tablets or their phones.
- Review the demographics of your audience. If you want to add a Spanish language version to your website, etc., please let us know.
- Revisit your Follow-up email messages. Remember you can change these in the portal as often as you’d like, so they can always be timely and relevant.
- Maximize your follow-up emails by doing comorbidity messaging (Heart Health Assessment). We have built-in a feature for you to send condition-specific messages to those who indicate they are smokers, overweight obese, have high blood pressure, etc.
If you have other tips to share with us, please let us know. We want to stay aware of what is working and even what is not working. Also, sharing between fellow clients is highly encouraged.
Built to Maximize ROI
Also remember, the new v3 version of the Heart Health is available now. We are getting significant increases in completion rates, which translates to more ROI with the same cost. Ask us for more details.