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6 Quick Tips to Maximize ROI from Your HRAs

April 25, 2022 Tami Weigold Category: Blog, News, Tip, News & BlogTags: roi, tips, increase revenue

6 Quick Tips to Maximize ROI from Your HRAs

Our clients have shared these great ways to maximize ROI for their HRAs. To make an immediate impact, pick an easy one from the list and implement it as quickly as you can. Then try to tackle another one every month or so. We are always here to help, and only a conversation away.

Tips

  1. Use your HRAs as calls-to-action on all marketing materials, even if it they are secondary CTAs.
  2. Drive applicable users to HRAs from chatbots, nurse navigators, etc. for those who do not warrant appointments.
  3. If you are doing a giveaway, make it part of your HRA Customization. You can add it under “Special Offer” to have it appear within the profiler.
  4. Train 1-2 people to walk around with tablets, at events, helping attendees to complete HRAs on tablets or their phones.
  5. Revisit your Follow-up email messages. Remember you can change these in the portal as often as you’d like, so they can always be timely and relevant.
  6. Maximize your follow-up emails by doing comorbidity messaging (Heart Health Assessment). We have built-in a feature for you to send condition-specific messages to those who indicate they are smokers, overweight obese, have high blood pressure, etc.

If you have other tips to share with us, please let us know. We want to stay aware of what is working and even what is not working. Also, sharing between fellow clients is highly encouraged.

Two Bonus Tips!

First, the HRAs live and die by the quality of promotions. We have seen a combination of search and social really drive traffic and increase completions. FYI, our acquisition by Eruptr means our clients qualify for discounts on HRA promotional campaigns through Eruptr. They match campaign spends up to $2,000. More details can be requested here.

Another great way to increase ROI is to add more HRAs. On a related note, we have a new, second Breast Cancer assessment is available now that emphasizes recommendations for genetic and imaging screening. We developed this specifically in response to client requests. We are currently developing materials to help understand the differences between the 2 versions. Ask us for more details.

Tami Weigold

Director of Client Success

Tami has been in the healthcare marketing space for nearly two decades – working in both large hospital systems and independent medical groups. The majority of her career was spent in San Diego, leading marketing and communications efforts for both Sharp Healthcare and Palomar Health. With a hefty focus on CRM, ROI analysis and the patient experience, Tami was an early adopter of digital technology.

After a recent move to Connecticut, with her husband Justin and children Molly and Max, Tami is excited to join the Client Success team at Medicom Health and looks to be a valued strategic resource to her clients.

More by Tami Weigold

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The Medicom Health Heart Health Profiler is one of the most valuable additions to our site. Not only is it a great way to build engagement with visitors, but we are now using other forms of marketing/communication to encourage people to complete our heart quiz.

Chris Boyer

Principal and Sr. Digital Strategist

@chrisboyerLLC

Special pricing offer! Eruptr’s optimized search promotions supercharge Medicom Health HRA traffic & completions. Contact us to learn more.

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