Alcohol Awareness Month is a good time for hospital marketers to promote the idea of being mindful about one’s alcohol use and provide steps to determine whether or not alcohol use is an issue. If someone does have an alcohol issue, what should they do next? What tools do you, as a hospital system, have to offer? Is there someone they can talk to?
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Two New Goals for Service Line Marketing During COVID-19
Obviously, service line marketing during COVID-19 has had to change. Here are two new goals that health system marketers should prioritize.
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Tips To Increase Patient Portal Use
Patient portals are a valuable tool for clinics and hospitals, offering patients a convenient way to access their information and empowering them to participate fully in their health care.
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May is Mental Health Awareness Month
As we celebrate Mental Health Awareness Month this May, we do so during unprecedented and stressful times. For many people jobs and caregiving are happening at the same time, and so they feel they are “on the job” 24/7 and are stuck in an unending cycle of stress.
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Simple Steps: High-risk COVID-19 Messaging
Many high-risk COVID-19 patients don’t know what to do or who to trust. It’s important that local health systems deliver accurate and timely messaging to help them feel safe AND stay safe.
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Re-Marketing Strategy: Don’t Let A Lead Go By
Medicom Health’s new re-marketing feature ask consumers for an email address upfront so if a user abandons, an email campaign is triggered to bring them back. Clicking back to the HRA from the email allows the users to pick back up right where they left off – meaning no starting over and the experience is clean and simple.
Read MoreHealth System Marketers Should Prioritize Mental Health Outreach During COVID-19
It’s the right time to for health system marketers to emphasize mental health outreach, because of several unique byproducts of the COVID-19 epidemic.
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Intent Marketing for COV19: Optimize Hospital Website Use
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
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Are You At Low-Risk for COVID-19? The Answer May Surprise You.
Many people believe they are at low-risk for COVID-19 simply because they are unaware of pre-existing health conditions that put them at higher risk.
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Health Assessments Are Assets
Community wellness is more imperative now than ever before. The expression, “doing more with less,” is likely going to become the new normal as marketing budgets are reorganized and priorities shift. Our assessments are built to provide the best-in-class consumer experience and strengthen the ROI for marketing dollars.
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