DTC marketing has trained consumers to expect personalized data-driven marketing based upon their expressed wants and needs. To date, healthcare is bad at this. We can help.
CRM, data-driven, nurturing, opt-in, patient acquisition, personalization
Health behavior change is a big part of health content marketing and patient nurturing. Are there ways to make health behavior messaging stick better?
Ah-ha moments, call to action, CTA, health behavior, HRA, nurturing, opt-in
Using SMS-Based Strategies to drive HRA Engagement Ever wonder how to track the engagement your billboards, posters, radios ads, etc. are generating? It’s a challenging problem to tackle, but an HRA is a great way to do it! Medicom clients have found that by using our source tracking tags, google analytics, and more, they’re able […]
consumerism, follow-up plan, interactive content, mobile, opt-in, patient acquisition, SMS, textingOur powerful CRM integrations allow you to add HRA users directly into your CRM via real-time API integration or batch process via SFTP.
contact forms, CRM, Evariant, follow-up plan, Healthgrades, Influence Health, Integrations, nurturing, opt-in, segmentation, Tea LeavesThis article will help you to set up your Evariant® CRM integration. This is a real-time API integration and it can be configured within the Management Portal.
contact forms, CRM, data-driven, Evariant, follow-up plan, Integrations, nurturing, opt-inThis article will help you to set up your Tea Leaves CRM integration. This is a real-time API integration and it can be configured within the Management Portal. What You Need Contact information for your Tea Leaves Lead Specialist or Implementation Project Manager Your login username and password to the Management Portal Part 1: Request your […]
contact forms, CRM, follow-up plan, Integrations, nurturing, opt-in, Tea LeavesThis article will help you to set up your Influence Health CRM integration. If you have purchased both the Persuade and Predict products from Influence Health, this integration is a real-time API integration and it will be configured within the Management Portal. If you have only purchased the Predict product, contact our team to set […]
contact forms, CRM, follow-up plan, Influence Health, Integrations, nurturing, opt-in, patient acquisitionPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
At their simplest, HRAs ask health related questions and apply algorithms to calculate results to stratify users into groups.
They often use clunky, lengthy annual HRAs to quickly gather self-reported health metrics and determine how much you might cost them over time. They are not typically designed to help the individual take concrete action.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
