My grandmother, my mom’s mom, passed away from colon cancer when I was just four years old. I have slight memories of her but at this point I have more memories of her from the stories told about her by my brother, sister and cousins.
Read MoreNews:
Our HRAs Work! Global Performance Stats for 2019
Last year, our health system clients attracted over 2 million visitors (!) to their Medicom Health risk assessments (HRAs).
Read MoreRecording:
New Chris Bevolo Book Preview: The Gospel of Growth
For marketers to establish themselves as true leaders at their health systems, they need to move beyond a preoccupation with tactics and concentrate focus on the ultimate goal– growth. Join co-author Chris Bevolo in a preview of his forthcoming book: The Gospel of Growth.
Read MoreTips & Support:
Access Support Articles Directly from the Portal
Medicom Health has a number of support articles available on our website to assist you with all things HRAs. They are fairly quick and easy to find, but did you know that there is an even faster route that will take you there directly? Connect easily from the Medicom Health Portal!
Read MoreHealth Awareness:
Women’s Health HRAs and the Conditions You Market
In our ongoing quest to identify the needs of clients, Medicom Health takes time to constantly explore new HRA developments. In 2019, a common theme shared by clients was a need for a tool to touch on “women’s health.”
Read MoreTips & Support:
How Evergreen Content Can Make Your Job Easier
It’s impossible to write separate content for all channels, so the key is to create content to be shared. Once you’ve created evergreen content, there are no limits to how long or how much you can promote it. And finally, pull your HRAs into all content where applicable.
Read MoreUpcoming Trade Show:
POSTPONED: Visit Our Booth at HMPS 2020 in Las Vegas
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We will be exhibiting at The 25th Annual Healthcare Marketing & Physician Strategies Summit (HMPS) in Las Vegas, NV (April 5-7). Stop by booth #49. We’d love to see you in-person and show off our new HRAs.
Read MoreTips & Support:
Generation C: Engagement of a New Audience
As we gear into the new decade, the engagement of millennials with healthcare remains a pressing issue. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. Perhaps it’s time to reconsider a different group of generation? Solution: Generation C.
Read MoreRecording:
Intent Marketing 101 for Healthcare Marketers
Today’s online consumers use search to actively seek solutions for problems, including health concerns. They expect quick, clear options via many channels. If you can’t provide them, someone else will. Join us to hear Carrie Liken of Yext share tips for shifting from push marketing to intent marketing.
Read MoreTips & Support:
Promote Your Other HRAs as a Call To Action (CTA)
You can set up one of your CTA’s to forward a user to take an additional HRA you offer. Secondary steps such as helping users find a physician or schedule an appointment are great, but why not keep them involved with the tool immediately post completion by promoting further engagement with your services.
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Thank you for your interest.