Webinar recordings from healthcare thought-leaders as guest presenters in our healthcare marketing guest webinar series.
Read MoreTips & Support:
How Evergreen Content Can Make Your Job Easier
It’s impossible to write separate content for all channels, so the key is to create content to be shared. Once you’ve created evergreen content, there are no limits to how long or how much you can promote it. And finally, pull your HRAs into all content where applicable.
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Generation C: Engagement of a New Audience
As we gear into the new decade, the engagement of millennials with healthcare remains a pressing issue. Studies show that promoting mobile content, being authentic, grabbing attention through imagery, and making your content entertaining is how you get their attention. But here’s the kicker, these traits aren’t unique to Millennials. Perhaps it’s time to reconsider a different group of generation? Solution: Generation C.
Read MoreHRA Incentives & Drawings Can Increase Completions
Opinions are split on the value of offering incentives for wellness health risk assessment completion.
Read MoreNational Health Observance:
November is Bladder Health Month
Our new Bladder Control Assessment can help promote Bladder Health Month in November. Let consumers to explore a sensitive health concern privately.
Read MoreSupport Topic: Web Analytics & Tagging
UTM Tags
In order to gauge the effectiveness of different campaigns, mediums, and traffic sources, you can use standard UTM tags with your health risk assessments. This information can help you understand the effectiveness of your traffic sources, giving you a snapshot of which sources produce higher or lower visits, greater completion rates, and more. A UTM […]
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