Meta Pixels are not used by our HRAs by default so you have nothing to worry about unless you enabled them. If so, review them now.Read More
Case Study: Henry Ford Allegiance
See how a year-long Facebook campaign we executed for Henry Ford significantly boosted HRA traffic, especially on mobile, resulting in cost-efficient growth in key service lines.Read More
If you run HRA Facebook Campaigns optimized for conversion, recent updates from Facebook & Apple disrupt them. But we have a solution.Read More
Tips & Tricks:
Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.
Support Topic: Campaign Attribution
Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]Read More
Support Topic: Common Questions
To customize the content to share on Facebook, properly formatted meta tags must be added to the HTML code of the page from which the profiler is launched from. Below is a listing of the tags that can be added to your website to customize the share that will appear on the user’s Facebook page. […]Read More