In our experience, when properly tuned, Facebook campaigns engage patients better than any other single method for HRA participation–especially for mobile.
Case Study: Facebook Campaigns Engage Patients
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Posts tagged "facebook"
Tip: Customizing Your Facebook Share
You aren’t just like the competition, so don’t act like it! Brand voice is the name-of the-game! Remain true to it by customizing your Facebook share.
Health Month Content Marketing That Inspires Colon Screenings
March is National Colorectal Cancer Awareness Month. What kind of online content could make a consumer want to get a colon screening from your hospital? Medicom Health helps hundreds of hospitals do this every year.
New Case Study! Growing Weight-Loss Surgery Revenue
A client wanted to grow bariatric surgery revenue via modern digital tools. They promoted our weight-loss surgery HRA via Facebook with great success!
4 Reasons to Use Facebook Ads
Why is it important to use Facebook Ads? Social media, and specifically Facebook Ads, is a fantastic way to enhance patient acquisition strategies and increase exposure to your message. Facebook remains king, with more than 156 million U.S. Facebook users. Access to this audience has never been cheaper, so if you aren’t already using Facebook […]
Webinar: Facebook Ads
According to Facebook, it’s by far the largest social network with 1.09 billion people logging on daily, which represents a 16% increase year over year. Facebook’s Advertiser Help Center and the newest features to target audiences has increased the opportunities for healthcare marketers. Don’t miss “Facebook Ads”, a 30-minute session on June 8 at 12:30 […]
Healthcare Social Media Trends For 2016
6 Trends To Watch A May 2015 survey of marketing professionals found that 92% strongly agree or agree that social media is important to their business. And, it’s been reported roughly 73 percent of all Americans have at least one social media profile – up from 48 percent just five years ago. No longer considered […]
9 Ways to Engage Your Facebook Fans
If you’re like others who manage a Facebook community, your number one goal is to increase comments, shares, and likes of your organization’s Facebook page. The most common question you probably ask yourself is “How do I generate more engagement on my Facebook posts?” Here are some tips to help encourage your fans to engage […]
Facebook Eying Healthcare Space
With more than 1.3 billion accounts worldwide, Facebook has successfully positioned itself as the premier online space to share interests, thoughts, and comments. Fifty-seven percent of all American adults use Facebook, and many of them post vacation photos, comment on friends’ walls, or watch irresistible kitten videos from news feeds. But how likely are people […]
Increasing Reach Through Social Media
The increased use of social media as a means of research by consumers brings new challenges for healthcare marketing professionals. A major concern is how to appeal to a varied audience in a variety of niche markets. My research on social media practices at numerous hospital’s shows that many lack specialized Twitter and Facebook pages. […]