In our experience, when properly tuned, Facebook campaigns engage patients better than any other single method for HRA participation–especially for mobile.
case study, facebook, mobile marketing
You aren’t just like the competition, so don’t act like it! Brand voice is the name-of the-game! Remain true to it by customizing your Facebook share.
brand voice, facebook
March is National Colorectal Cancer Awareness Month. What kind of online content could make a consumer want to get a colon screening from your hospital? Medicom Health helps hundreds of hospitals do this every year.
app, campaigns, colon cancer, colon screenings, Colonoscopy, facebook, Facebook Ads, health month, HRA, March, March awareness month, mobile
A client wanted to grow bariatric surgery revenue via modern digital tools. They promoted our weight-loss surgery HRA via Facebook with great success!
case study, facebook, roi, weight-loss surgery
Why is it important to use Facebook Ads? Social media, and specifically Facebook Ads, is a fantastic way to enhance patient acquisition strategies and increase exposure to your message. Facebook remains king, with more than 156 million U.S. Facebook users. Access to this audience has never been cheaper, so if you aren’t already using Facebook […]
facebook, Facebook Ads, Medicom SocialConnect
According to Facebook, it’s by far the largest social network with 1.09 billion people logging on daily, which represents a 16% increase year over year. Facebook’s Advertiser Help Center and the newest features to target audiences has increased the opportunities for healthcare marketers. Don’t miss “Facebook Ads”, a 30-minute session on June 8 at 12:30 […]
facebook, webinar
6 Trends To Watch A May 2015 survey of marketing professionals found that 92% strongly agree or agree that social media is important to their business. And, it’s been reported roughly 73 percent of all Americans have at least one social media profile – up from 48 percent just five years ago. No longer considered […]
facebook, hospital marketing, periscope, Pinterest, social media, twitter
If you’re like others who manage a Facebook community, your number one goal is to increase comments, shares, and likes of your organization’s Facebook page. The most common question you probably ask yourself is “How do I generate more engagement on my Facebook posts?” Here are some tips to help encourage your fans to engage […]
click through rate, community health, content, contests, engagement, facebook, facebook fan, facebook platform, fan, fan like, fan reach, health information, organic reach, social media
With more than 1.3 billion accounts worldwide, Facebook has successfully positioned itself as the premier online space to share interests, thoughts, and comments. Fifty-seven percent of all American adults use Facebook, and many of them post vacation photos, comment on friends’ walls, or watch irresistible kitten videos from news feeds. But how likely are people […]
facebook, online communities, privacy, support community
The increased use of social media as a means of research by consumers brings new challenges for healthcare marketing professionals. A major concern is how to appeal to a varied audience in a variety of niche markets. My research on social media practices at numerous hospital’s shows that many lack specialized Twitter and Facebook pages. […]
facebook, Hootsuite, Hospital Marking, marketing strategies, social media, Tweetdeck, twitter
It takes time and effort to create original and relevant content for your audience. And if your organization is like most, you need to feed content to multiple platforms… whitepapers, blog posts, newsletters, and numerous other content and social channels. Common wisdom states that posts on Facebook last a few hours until they are buried […]
content, facebook, marketing strategy, online marketing, social media
I had the opportunity to attend the Minnesota Health Strategy and Communications Network (MHSCN) Spring Conference on May 12, 2011. The lineup of speakers was powerful and included Tom Horner, recent Independence Party candidate for Minnesota Governor; Matthew Dillingham of MedTouch; Larry Bussey and Linda Reding of Medica along with Kim Thelen of Level Brand. Stevie Ray […]
blog, blog hosting services, change, communication network, facebook, hospital, hospitals, meta description, minnesota governor, minnesota health, online social networking, pseudo, ready, social media, stevie ray, tweet, twitter, web 2.0, world wide webPlease do not hesitate to contact us with questions, comments, requests, feedback, etc.
Almost all HRAs ask health-related questions and apply algorithms to calculate results to stratify users.
For example, health insurers often use lengthy annual HRAs to determine how healthy you are to figure out how much you might cost them, and how they might take steps to reduce that cost.
We believe if you make it easy for users to educate and motivate themselves, they will willingly opt-in to your messaging.
