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Tag: Facebook

Breaking News:

Meta Pixel Potential Issue (Facebook Tracking)

June 22, 2022 Tony Huth Category: News, News & Blog, Blog

Meta Pixel Potential Issue (Facebook Tracking)

Meta Pixels are not used by our HRAs by default so you have nothing to worry about unless you enabled them. If so, review them now.

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Case Study: Henry Ford Allegiance

How Facebook Campaigns Supercharge Health Risk Assessments

February 21, 2022 Tami Weigold Category: Uncategorized

How Facebook Campaigns Supercharge Health Risk Assessments

See how a year-long Facebook campaign we executed for Henry Ford significantly boosted HRA traffic, especially on mobile, resulting in cost-efficient growth in key service lines.

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Tips & Tricks:

Ideas to Promote your HRA

November 17, 2021 Michael Venske Category: Tip, News & Blog, Blog

Ideas to Promote your HRA

Are you having trouble coming up with ideas on how to promote your HRA? Not sure where to start? We’ve got some ideas to change that!

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Important Announcement:

iOS 14.5 Update Forces Facebook Conversion Changes for Campaign Tracking

April 26, 2021 Tony Huth Category: News & Blog, News

iOS 14.5 Update Forces Facebook Conversion Changes for Campaign Tracking

If you run HRA Facebook Campaigns optimized for conversion, recent updates from Facebook & Apple disrupt them. But we have a solution.

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National Health Observance:

November is Bladder Health Month

September 26, 2019 Tony Huth Category: Blog

November is Bladder Health Month

Our new Bladder Control Assessment can help promote Bladder Health Month in November. Let consumers to explore a sensitive health concern privately.

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Tips & Tricks:

Source Tags

October 21, 2018 Michael Venske Category: News & Blog, Blog, Tip

Source Tags

Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.

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Case Study: From Unknown Digital Prospect to Patient Encounter

Population Health & Diabetes

August 24, 2018 Tony Huth Category: Uncategorized

Population Health & Diabetes

The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.

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Recording:

Webinar: Gain Control of Online Patient Feedback

August 16, 2018 Tony Huth Category: Uncategorized

Webinar: Gain Control of Online Patient Feedback

Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.

Reed Smith of Social Health Institute hosts this valuable presentation.

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Support Topic: Campaign Attribution

Using Conversion Tracking with Our Health Assessments

August 15, 2018 Michael Venske Category: Uncategorized

Using Conversion Tracking with Our Health Assessments

Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]

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Support Topic: Common Questions

Customizing the Facebook Share

August 6, 2018 Jeni Meier Category: Uncategorized

Customizing the Facebook Share

To customize the content to share on Facebook, properly formatted meta tags must be added to the HTML code of the page from which the profiler is launched from. Below is a listing of the tags that can be added to your website to customize the share that will appear on the user’s Facebook page. […]

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HRA Case Studies

henrey-ford-200-02How Facebook Campaigns Supercharge Health Risk Assessments
How Banner Health’s HRAs Drove Patient Engagement & Service Line Revenue
How Baptist Health Increased HRA Completions & Service Line Revenue
completion rates Heart Health HRA – Improved Global Completion Rates

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