Meta Pixels are not used by our HRAs by default so you have nothing to worry about unless you enabled them. If so, review them now.
Read MoreCase Study: Henry Ford Allegiance
How Facebook Campaigns Supercharge Health Risk Assessments
See how a year-long Facebook campaign we executed for Henry Ford significantly boosted HRA traffic, especially on mobile, resulting in cost-efficient growth in key service lines.
Read MoreTips & Tricks:
Ideas to Promote your HRA
Are you having trouble coming up with ideas on how to promote your HRA? Not sure where to start? We’ve got some ideas to change that!
Read MoreImportant Announcement:
iOS 14.5 Update Forces Facebook Conversion Changes for Campaign Tracking
If you run HRA Facebook Campaigns optimized for conversion, recent updates from Facebook & Apple disrupt them. But we have a solution.
Read MoreNational Health Observance:
November is Bladder Health Month
Our new Bladder Control Assessment can help promote Bladder Health Month in November. Let consumers to explore a sensitive health concern privately.
Read MoreTips & Tricks:
Source Tags
Keep your Source Tags simple if you want to make sure you’re getting accurate reporting on which campaign sources are providing the best ROI.
UTM parameters don’t have to be intimidating. Utilize this simple best practice to take your UTM campaign game up a notch.
Case Study: From Unknown Digital Prospect to Patient Encounter
Population Health & Diabetes
The goal of the campaign was not to drive revenue, but rather reduce healthcare costs and demand on resources. Reversing the trend and improving population health was at the core of the initiative.
Read MoreRecording:
Webinar: Gain Control of Online Patient Feedback
Make Google, Yelp, & Facebook feedback work for your hospital, not against. Discover ways to control the conversation and gain tactical insights.
Reed Smith of Social Health Institute hosts this valuable presentation.
Read MoreSupport Topic: Campaign Attribution
Using Conversion Tracking with Our Health Assessments
Many online ad companies like Google and Facebook allow you to track conversions and use this reporting to showcase how many end-users reached the “goal” of the ad. For our Health Assessments, the goal is for a user to reach the Results Screen, which is displayed at the end of the assessment after they’ve answered […]
Read MoreSupport Topic: Common Questions
Customizing the Facebook Share
To customize the content to share on Facebook, properly formatted meta tags must be added to the HTML code of the page from which the profiler is launched from. Below is a listing of the tags that can be added to your website to customize the share that will appear on the user’s Facebook page. […]
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