Optimize contact forms to balance required form fields with HRA completion rates. It is critical that your forms gather the most data possible with the least impact on user drop-off rates.
Read MoreBest Practice: Run Your HRAs in Lightbox Mode
For best response, your HRAs should pop over the launch page in a “lightbox” on desktop screens. Your website will be dimmed out in the background for context.
Read MoreTexting (SMS) Promotions Increase Engagement
Texting while driving is bad. Texting to drive engagement is GREAT! SMS text-based promotions are cheap, easy, effective, and measurable way to increase HRA traffic.
Read MoreSet It And Forget It?
Ron Popeil, coined the phrase “Set it and forget it!” on TV (late at night) selling rotisserie ovens. There are things in life you can “set and forget,” but an HRA is not one of them.
Read MoreSpecial Offers Improve HRA Completion Rates
In our experience, special offers improve online activity rates for HRAs. An added benefit is more accurate contact info. They are easy to implement and don’t have to cost a lot.
Read MoreTwo Different HRAs to Help Your Consumers With Weight Loss Resolutions
Targeting and messaging to people interested in weight loss is very different than those wondering about weight-loss surgery. To that end, we make 2 health assessments to help with these different audiences.
Read MoreHospital Websites vs. ADA Compliance
ADA compliance for web access will be a more significant challenge in 2018 than most healthcare marketers and vendors are ready for.
Read MoreCommitted to World-Class Customer Support
To showcase our commitment to providing world-class customer support, we are dedicating 2018 at Medicom Health as the “Year of the Customer.”
Read More2018 Resolution – Use Vendor Calls As Free Consulting
As long as vendors are not giving you a hard sell, try taking their calls. Speaking to them can be like free consulting.
They know the market. They talk to everyone, including your competition.
So, bounce ideas off of them. Ask them for advice. Most vendors honestly want to work together toward your success.
Read More2018: A Year of Continued Disruption
2018 will be a year of continued disruption in healthcare marketing.
The leaders will be the health systems that take a “consumer-centric” approach to engagement–those that include tele-health, online coaching, symptom and risk assessments, and online appointments delivered in a “mobile-first” manner will win the day.
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