It’s important to carefully consider sticky CTAs for health care consumers at different points in a patient journey. The devil is in the details.
Read MoreThe 2020 Healthcare Digital Marketing Trends Survey is Now Open
The always-excellent annual survey is available from Geonetric and eHealthcare Strategy & Trends. I highly recommend participating. It is of appropriate length and the resulting insights are extremely valuable.
Read MoreHRA Creation:
Benefits of Using a Pre-Built Solution vs. Creating Your Own
We know you have choices when it comes to digital marketing acquisition tools, so thank you for trusting us to work with you. With nearly 20 HRAs to choose from, your service line marketing efforts are almost always covered by the tools we have in place.
Read MoreNews:
HITRUST Security Changes
As Medicom Health continues to update our systems to comply with HITRUST certifications, you may notice a few things changing in the portal – but no need to worry! Our technical team is working diligently make sure these changes are made as seamlessly as possible.
Read MoreHealth Awareness:
Heart To Heart: Completion Rates Continue to Climb
“Our clients who made the jump to v3 enjoyed a 48% completion rate and an 82% CTA click-thru rate during Heart Month last year.”
Read More2018 Year In Review
We released products & features every 2 weeks (!) throughout 2018, including our v3 assessments and new or improved workflow integration features.
Read MoreTips & Tricks:
Reduce the Stress Over a Great Email Campaign
Trying to figure out what makes a follow-up plan great can be stressful. With a little digging on our own, we were able to uncover some “best practice” email marketing techniques that are currently being used by some of our most successful clients.
Read MoreHealth Awareness Month:
‘Tis the Season for Weight Management: They’re Listening – What Are You Saying?
Hitting the gym. Tracking nutrition. Getting in their Stand minutes on their Apple Watch. ‘Tis the season of resolutions, after all.
As a health system, how do you monetize these healthy efforts? The nature of our business these days is less about acute conditions and more about population health and chronic disease management. We are living longer and want to be healthy enough to enjoy our later years.
Coming Soon:
An Extra Security Measure for Peace of Mind
To add additional safety to our client-facing systems, Medicom is currently developing a secure 2-factor authentication method for portal logins. Instead of using SMS as a 2-factor option, we will be using Google Authenticator. This free app is easy to set up. Authenticator gives you a 6-digit, time-sensitive code to enter as a second login verification. The codes change every 30 seconds and only you will be able to see the associated code on your approved devices.
Read MoreNews:
Letter from the Founder
We continue to believe that our solutions are most effective as an integral part of a broader digital marketing strategy. To that end, we will also continue to expand our integrations with other workflow technologies and products next year.
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Thank you for your interest.