Driven by his desire to improve healthcare, Michael Venske loves assisting Medicom’s clients implement, optimize, and market their HRAs.
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Custom Code – What it is & How to Use it
Utilize our Custom Code feature for conversion tracking! A crucial part of any digital marketing campaign is tracking the performance of lead sources and understanding conversion rates?
Read MoreSet It And Forget It?
Ron Popeil, coined the phrase “Set it and forget it!” on TV (late at night) selling rotisserie ovens. There are things in life you can “set and forget,” but an HRA is not one of them.
Read More2018: A Year of Continued Disruption
2018 will be a year of continued disruption in healthcare marketing.
The leaders will be the health systems that take a “consumer-centric” approach to engagement–those that include tele-health, online coaching, symptom and risk assessments, and online appointments delivered in a “mobile-first” manner will win the day.
Read MoreMarketing Opportunity: Weight-Loss Resolutions
New Year’s weight-loss resolutions are an opportunity to engage or re-engage patients with your health system around an important and timely health concern.
Read MoreCase Study: Growing Weight-Loss Surgery Revenue
Digital Tools Drive Engagement and Increase Procedures
In 2016 a medium-sized health system tasked their marketing team with growing bariatric surgery revenue. They decided to run a campaign dedicated to promoting the Medicom Health HRA primarily via Facebook.
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